Conventionally there were only two segments of cutting tool players. One was “Premium Value” driven and the other was “Economic Value” driven. However, with passage of time more and more OEM cutting tool players entered the market with aggression in price thereby pushing the “Economic Value” driven segment into a new “Mid-Segment” Value driven. These new OEM players created a new segment of its own wiz. “Economic Price” segment. We at Toolings & Technologies already have premium and mid-segment products in our range. In order to cater to all segments, we have added the following brands in the new third segment of “Economic price”: –